The Story . The Why.
The Heart Behind the Events.
Hi, I’m Jessica—the planner, problem-solver, and creative force behind To Be Eventful. For me, event planning has always been about more than logistics and décor—it’s about connection. It’s about creating moments where people feel seen, celebrated, and completely at ease.
Why I Do What I Do.
Because the best gatherings—like the best lives—don’t happen by accident.
They’re built with intention, care, and a deep belief that people matter.
How It All Started.
My journey began back in college when I organized my first fundraiser for Restore Her in Bryan, Texas. That experience lit a spark—showing me how a well-planned event can inspire generosity, community, and change. After that, I dove deeper into the event world and later pursued my passion for food and hospitality at Auguste Escoffier School of Culinary Arts, graduating in 2016.
From there, I worked with local chefs and event companies around Austin, sharpening my eye for detail and learning how to bring a creative vision to life from every angle—planning, styling, catering, and coordination. Over the years, I’ve had the privilege of supporting community nonprofits I deeply believe in, including Safe Families for Children – Austin, where I still serve today as a partner and leadership council member.
A New Chapter.
After earning my bachelor’s degree in business last year, I decided to step out on my own and launch To Be Eventful. It’s been the best decision of my life. Now, I get to combine years of hospitality experience with my love for people, storytelling, and beautiful execution—helping couples, nonprofits, and companies create events that feel natural, warm, and memorable.
Beyond the Events.
While events are my heartbeat, my work extends beyond the celebration.
Through my company Build Life, I teach life skills to adults—helping individuals build stability, confidence, and purpose through practical, trauma-informed coaching.
And through In the Works, I partner with small businesses to elevate their marketing and business strategy, helping entrepreneurs clarify their brand and build systems that actually work.
Whether it’s an event, a classroom, or a coaching call—I love helping people bring structure, vision, and purpose to what matters most.